Partnerships Only Work When Both Partners Win

Recently I was asked to give some perspective on deal-making for a Columbus business magazine.

The full article can be found here, at Smart Business Magazine.

I think sometimes people view the process of deal-making and the negotiating of a transaction as a combative ‘Us vs. Them’ or ‘Winner vs. Loser’ engagement.  At least for BroadStreet℠, it’s not this way.

Practically it can’t be:  partnerships only work when both partners win.

At BroadStreet℠, we employ a co-ownership model that is rooted in trust and an alignment of financial incentives.  For more information about the BroadStreet℠ approach, and to begin a dialogue about how we can win together as partners, please contact me.

May 11